CHI SQUARED RESEARCH
Chi Squared Research making data simple.
Chi Squared Research work with national and international companies
surveying Australian regional and rural communities to deliver insights which support and develop your business strategies.
We have been operating for over 24 years and provide an independent, customised and professional approach for all your research needs, small or large. Our expertise and experience means we can successfully complete even the most difficult collection and analysis projects.
USE OUR DATABASES TO REACH YOUR MARKET
53,000 farming contacts in Australia
Capturing name, address, phone and on-farm activities by type & size.
Farming contacts in New Zealand
Capturing name, address, phone and on-farm activities by type & size.
3,500 contacts Regional Australia NON farming Online database
Capturing name, address and phone number.
5,400 contacts Australian Farmers
Online database
Capturing email, name, address, phone and on-farm-activities by type & size.
AREAS OF SPECIALISATION
Agriculture
Agri-Business & Consultant
Animal Health& Nutrition
Polling
Vet, Companion & Large animal
Media & Communications
WHAT WE DO
Advertising & Communications
- Concept Testing
- Advertising Tracking
- Platform and Strategy
- Development
- Creative Concept
- Development
- Reputation Measurement
Member / Association Research
- Member Value Proposition
- Member Engagement
- Retention and Loyalty Studies
- Lapsed Member Research
- Online Voting Options
Brand Positioning / Strategy
- Brand Health Measurement
- Customer/ Employee Brand
- Exploration
- Competitive Analysis
- Sentiment and Satisfaction
- Category Drivers
- Brand Associations
- Market Segmentation
Strategic Studies
- Market Assessments
- Program Evaluation
- Feasibility Studies
- Needs Assessments
- Public Consultations
Strategic Marketing Services
Design & Printing
We provide effective promotional material utilising our in-house team of professional designers.
Database
Use our database to specifically target your market.
Delivery
Delivery of your marketing material via Australia post.
Fulfillment & Reporting
Database Updates, Competition entries typed and structured for your use.
CUSTOMISED SERVICE OPTIONS
While we are a full-service research company, we can also offer to our clients a customised research service where we will undertake any part of the research critical path that is required.
This is highly effective for both local & International research agencies that requires data collection using their ‘in-house’ software or anyone that just requires a single or few elements; from script build, hosting, distribution, data collection and/or analysis or reporting.
We are here to assist you to get in contact with and better understand Australian rural & regional communities.
METHODS
We use both Qualitative and Quantitative methods in our approach to research, and ensure ‘Quality Controlled Interviewing’ using state-of-the-art software.
Quantitative Research
- Online Mobile/Tablet-Friendly Surveys
- Telephone Research – Depth Interviews and Full-Scale Cati (Computer Assisted Telephone Interviews) Surveys
- SMS Surveys
- Multimode Surveys Combining SMS, Online and Telephone
- Large Scale Mail-Out Self-Completion Surveys
- Advanced Data Collection Capabilities Such as Video Responses, Image Uploads, and Multimedia Capabilities
Qualitative Research
- In-depth Interviews (IDIs)
- In-person/Online Focus Groups
- Custom Online Communities
- Street, Event and in Store Intercept Surveys
Reporting Options
- Online Dashboards
- Projected Presentations (PowerPoint)
- Hard Copy Printed Reports
- Real Time Top-Line Reporting
- Field Reporting
- Infographics
